Only reformers advance, only innovators are strong. During the 13th Five Year Plan period, China's reform and opening up has been accelerating, the business environment has been continuously optimized, and the overall economic output and comprehensive national strength have reached a new level. Since the implementation of the 13th Five Year Plan for Market Supervision, market supervision departments have made every effort to promote the construction of institutional mechanisms, actively explored and innovated, and provided strong support for promoting stable and orderly market order and promoting high-quality economic development.

Innovatively managing the big market

The Chinese economy is like a vast ocean, where market entities and the business environment are interdependent and complementary.

The 13th Five Year Plan for Market Supervision prioritizes the maintenance of a unified national market, clearly creating a relaxed and convenient market access environment, a fair and orderly market competition environment, and a safe and trustworthy market consumption environment, in order to lay out the layout for market supervision work.

On April 10, 2018, the newly established State Administration for Market Regulation unveiled its plaque. Taking institutional reform as a new starting point, the State Administration for Market Regulation fully leverages its advantages in functional integration, deeply promotes streamlining administration and delegating power, fully unleashes market vitality and social creativity, and further explores the advantages of China's super large scale market.

Under the accelerated integration and transformation of institutional functions, the reform of the commercial system has expanded in depth, from "separation of certificates and licenses" and "reduction of certificates after issuance" to "integration of multiple certificates" and "one-stop processing". A series of innovative measures have reduced the cost of investment and enterprise development, and the reform dividends have covered various access fields such as industrial production licenses, food, medicine, and intellectual property, reducing approval and pressure time, and "loosening" and "removing barriers" for market entities.

Over the past five years, the State Administration for Market Regulation has adhered to the principle of balancing regulation and supervision, leading the promotion of joint "double random, one public" supervision by departments. All spot check results have been publicly announced through the National Enterprise Credit Information Publicity System, promoting innovation in credit supervision methods, strengthening information sharing and joint punishment, reducing interference with the business activities of market entities, and optimizing market management.

The institutional reform has achieved unified anti-monopoly law enforcement, and the State Administration for Market Regulation actively integrates its functions, promotes the implementation of competition policies, promotes the establishment of a fair competition review system, and establishes an anti-monopoly regulatory system that is compatible with unified law enforcement. This has optimized, coordinated, and efficient anti-monopoly law enforcement work, providing strong guarantees for a fair and orderly market competition environment.

Strictly crack down on the production and sale of counterfeit goods, protect personal information security, maintain market price stability, and strengthen supervision of online transactions The series of "combination punches" provide strong protection for the legitimate rights and interests of consumers.

During the 13th Five Year Plan period, the business environment in China has significantly improved, and the average start-up time of enterprises has been reduced from over 30 days to less than 4 days. According to the 2020 Doing Business Report by the World Bank, China's business environment ranks 31st in the world, an increase of 15 places from the previous year, making it one of the economies with the largest improvement in business environment.

Joining forces to firmly grasp the major supervision

Stability in people's livelihoods leads to stability in the hearts of the people, and stability in the hearts of the people leads to stability in society. In 2020, in the face of the test brought by the COVID-19, the market supervision department 7 responded quickly, responded with all its strength, and engaged in the fight to ensure people's livelihood and fight against the epidemic.

At the beginning of the epidemic, the State Administration for Market Regulation comprehensively organized and mobilized the system's regulatory forces, strengthened the supervision of prices of epidemic prevention supplies and important livelihood commodities, strengthened departmental coordination, strengthened comprehensive rectification, and jointly carried out a special campaign to improve the quality of epidemic prevention materials and market order nationwide with relevant departments, effectively maintaining market order and laying a solid foundation for resuming work, production, and market.

During the epidemic prevention and control period, the market supervision department fully played its role in communication, coordination, and promotion, built service platforms, and organized 1 70000 enterprises participated in the "Price, Quality, and Supply Guarantee" series of actions, ensuring stable prices, quality and safety, and sufficient supply of epidemic prevention supplies and important livelihood commodities.

In the face of the test, the large-scale regulatory model of horizontal collaboration and comprehensive planning has delivered an excellent answer. From cracking down on infringement and counterfeiting, strengthening competition law enforcement, to strictly adhering to food safety and stabilizing market prices In recent years, the number of market supervision business lines has increased, and the scope of supervision has continued to expand. The comprehensive effect of large-scale supervision has become increasingly apparent, improving the pertinence, effectiveness, and systematicity of market supervision work.

Smart and comprehensive services

In the Internet era, the number of Internet users in China has exceeded 900 million. Informatization tools and big data thinking have profoundly affected all aspects of society, and have also inserted wisdom wings into the modernization of market regulation.

During the epidemic, food safety has become an important link in the prevention and control chain. The cross departmental and cross link food safety information platform built by Xiamen City, Guangdong Province, connects the data chain of food safety traceability throughout the process, and creates a networked intelligent supervision with traceable sources, traceable destinations, and controllable risks.

This achievement has been included in the top ten typical innovative measures of "smart supervision" released by the China Society for Market Regulation. The intelligent and precise market supervision proposed in the 13th Five Year Plan for Market Regulation is being achieved through the use of intelligent "sharp weapons".

During the 13th Five Year Plan period, the State Administration for Market Regulation will focus on scientific and precise supervision, vigorously promote the construction of intelligent supervision business application systems, and strive to cover various fields and the entire process of market supervision.

In order to consolidate the informationization foundation of smart supervision, the General Administration has issued and implemented the "13th Five Year Plan for Informationization", "Overall Technical Plan for Market Supervision Informationization", and "Overall Plan for Smart Market Supervision". In recent years, a unified social credit code has been established, a national enterprise credit information disclosure system has been built, enterprise credit has been publicly disclosed in accordance with the law, and a blacklist system for dishonesty in various industries has been established .. With the advancement of informatization construction, the new model of "Internet plus supervision" has gradually taken shape, effectively reducing supervision costs, and improving work efficiency and service level.

As of the end of May 2020, the National Enterprise Credit Information Publicity System has published 1.13 billion pieces of credit information of market entities. At present, the cumulative visit volume of the public disclosure system page has reached 160.2 billion, and the cumulative query volume of market entities has reached 26.8 billion, meeting the public's demand for enterprise information and providing strong support for intelligent supervision.

In key areas of market regulation, intelligent supervision also brings innovation. The State Administration of Food and Beverage actively explored the smart management of "Internet plus+Bright Kitchen" and piloted online catering services Safety monitoring, applying the new model of intelligent supervision to food safety management. The advertising monitoring capability has been continuously enhanced, and the advertising monitoring system covering radio, television, newspaper, outdoor, Internet, mobile and other media advertising has basically been established. The list of small and micro enterprises has been successfully launched, relying on the national enterprise credit information disclosure system to achieve functions such as enterprise inquiry and centralized disclosure of support policies, providing assistance for the development of small and micro enterprises.

Reform is only ongoing, not completed. This year is the first year to comprehensively start the new journey of building a modern socialist country and march towards the second centennial goal. It is also the centennial anniversary of the CPC.  

Information source: China Market Supervision Report