On September 14th, the Office of the Leading Group for the Coordination and Promotion of the Construction of a National Quality Strong Country and the State Administration for Market Regulation jointly organized the nationwide unified destruction of infringing, counterfeit and shoddy goods in 2023. The main venue is located in Huizhou City, Guangdong Province, while 21 provinces (regions, cities) including Beijing, Tianjin, Hebei, Shanxi, Jilin, Shanghai, Jiangsu, Zhejiang, Anhui, Fujian, Shandong, Henan, Hubei, Guangxi, Hainan, Chongqing, Sichuan, Guizhou, Gansu, Qinghai, and Ningxia have set up sub venues. The main and sub venues will be destroyed simultaneously. Gan Lin, Deputy Director of the State Administration for Market Regulation, attended the event and delivered a speech at the main venue in Huizhou, while Li Xin, Vice Chairman of the Guangdong Provincial Political Consultative Conference, delivered a speech. Comrades in charge of the people's governments of provinces (regions, cities) such as Chongqing, Gansu, and Ningxia participated in the activities at the sub venue.

This unified destruction action is one of the series of activities for the 2023 China Fair Competition Policy Promotion Week, and is an important measure to implement the construction of a strong intellectual property country and a strong quality country. According to statistics, in this operation, more than 200 varieties of infringing, counterfeit and shoddy epidemic prevention materials, food and drugs, clothing, shoes and hats, tobacco and alcohol, cosmetics, and pirated publications were destroyed nationwide, with a weight of 4734.2 tons and a value of 830 million yuan. Destruction shall be carried out in a green, environmentally friendly, and harmless manner.

In recent years, various regions and relevant departments have thoroughly implemented the decisions and arrangements of the Party Central Committee and the State Council, vigorously strengthened intellectual property protection, severely cracked down on infringement and counterfeiting, and taken multiple measures to safeguard the legitimate rights and interests of Chinese and foreign rights holders and consumers. Since 2019, the State Administration for Market Regulation and other relevant departments have organized multiple nationwide unified destruction campaigns for infringing, counterfeit and shoddy goods, coordinated and coordinated efforts across multiple regions, and formed a strong deterrent to illegal and criminal acts of infringement and counterfeiting. The brand effect of the destruction campaign has become prominent.

At the launching ceremony, officials from the Guangdong Provincial Market Supervision Bureau and the Huizhou Municipal Government made speeches. Comrades from the Central Propaganda Department, the Supreme People's Court, the Supreme People's Procuratorate, the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce, the Ministry of Culture and Tourism, the General Administration of Customs, the State Administration for Market Regulation, the Intellectual Property Office, the Postal Bureau and other member units and relevant departments of the National Quality Power Construction Coordination and Promotion Leading Group, as well as 22 provincial (regional, municipal) market supervision departments and relevant unit heads, officials from some national consulates in China, industry associations, representatives of Chinese and foreign rights holders, media reporters and others participated in the event.