In order to regulate promotional activities, maintain the order of the online trading market during the "Double Eleven" period, and protect the legitimate rights and interests of consumers, the State Administration for Market Regulation has issued the "Compliance Tips for Online Centralized Promotion during the Double Eleven" period to e-commerce platform enterprises, mainly including nine aspects:

One is to strictly implement the main responsibility. During the promotion period, increase the proportion of random checks on the information of operators within the platform, especially those selling food and drugs, to ensure the authenticity and effectiveness of their information.

The second is to strictly regulate promotional behavior. Organize self-examination of behaviors such as "price gouging" and "raising prices before lowering prices", and eliminate behaviors that violate consumer rights such as not clearly marking prices according to regulations and price fraud.

The third is to strictly strengthen the review of advertising content. Improve the registration, review, and file management of advertising business, with a focus on regulating advertising behaviors such as medical beauty and celebrity endorsements, effectively intercepting false and illegal advertisements.

The fourth is to strictly prohibit unfair competition behavior. Strictly prohibit illegal activities such as "choosing between two" and participate in market competition fairly. Take proactive measures to prevent illegal activities such as false trading, brushing orders, and trading letters within the platform.

The fifth is to strictly regulate live streaming behavior. Establish and improve the management standards for live streaming behavior, strengthen pre -, during -, and post event control, and enhance the audit and monitoring of live streamers and their business activities on the platform.

The sixth is to strictly prevent the operation of counterfeit and shoddy goods. Strictly implement the rules for handling problematic goods, take timely measures to prohibit and restrict the sale of counterfeit and inferior goods and their operators, and strengthen intellectual property protection.

Strictly prohibit the sale of illegal and prohibited goods. Carry out information release review and real-time inspection, conduct a thorough inventory of illegal and prohibited products, especially those that harm the physical and mental health of minors, and promptly remove or delete links to illegal and irregular products.

Eighth, properly resolve online consumer disputes. Smooth the channels for consumer complaints and reports, promptly accept and efficiently handle complaints and reports, and actively assist consumers in safeguarding their legitimate rights and interests.

Ninth, strengthen communication and cooperation between government and enterprises. Actively cooperate with regulatory authorities to investigate and punish illegal and irregular behaviors of platform operators in accordance with the law, form a positive interaction between platform autonomy and government supervision, and jointly guide platform operators to enhance their awareness of law-abiding operation.

At the same time, it is required that the local market supervision department strengthen guidance and supervise platform enterprises to fulfill their legal obligations; Strengthen monitoring and supervision, and strictly investigate and punish illegal and irregular behaviors; Smooth the 12315 complaint and reporting channels, protect the legitimate rights and interests of consumers, and regulate the order of the online trading market.

The market supervision department reminds that during the "Double Eleven" period, consumers should consume rationally, raise their awareness of rights protection, promptly complain and report infringement to platform enterprises or market supervision departments, and use legal weapons to safeguard their legitimate rights and interests.